WILD SWIRLS

National parks are vast, immersive experiences, and translating that feeling into a single pint of ice cream presented a unique design challenge. This project, Wild Swirls, allowed me to explore the power of packaging design as a storytelling tool. By incorporating stunning park illustrations and educational facts, the packaging goes beyond simply containing the product. It becomes an extension of the Wild Swirls brand, transporting the customer to a specific national park and enriching their experience. This project allowed me to hone my skills in creating visuals that not only inform but also evoke emotions and connect with the consumer on a deeper level.